GOLD

THE GOLDRUSH RALLY KICK-OFF EVENT

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Client: GoldRush Rally
Project: GOLD: The goldRush Rally Kick-Off Event
Location: San Francsco, California
Event Type: Cocktail Reception
Attendees: 600

The Challenge:
Luxury car lifestyle brand GoldRush Rally hired ThemeDream to produce a festive gold-themed experience for its members.

The Results:
ThemeDream produced an elegant “gold-themed” extravaganza at one of San Francisco’s most historically swanky venues: The Redwood Room @ Clift Hotel (built in 1933). GOLD featured a $2.8 million Buggati Super Sport as well as Lamborghini Aventador SV, McLaren 675LT, Ferrari 488, and Rolls Royce Ghost at the entrance. Guests were first encouraged to “Become Golden” with face and body bling at our “Become Golden” paint stations before entering a gold-lit lounge filled with decorative gold trees and large gold statues. Guests were greeted by gold-body-painted live statues as they indulged at complimentary Moet & Chandon stations and sipped on gold-flake-filled glasses of bubblies. As the evening matured, the dancefloor became energized by some of San Francisco’s top DJs performing with a LED robot costumed drummer with a captivating gold-themed visuals and effects show.

Services Provided:
Venue Selection ◇ Creative Direction ◇ Experiential ◇ Fabrication ◇ Immersive Environments ◇ Set Design ◇ Audio/Visual ◇ Lighting ◇ Entertainment ◇ Talent Management ◇ Graphic Design ◇ Photography Services ◇ Digital Marketing

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